Think you’re not very creative?
Now is the time to shift your thinking!

It may mean you haven’t discovered what creativity and living a creative life really means.

Creative thinking is a highly valued and much sought after skill and quality to have in all walks of life.

+ postage




Seriously Playful Creativity:
an A-Z of Creative Action and Reflection

In this book you’ll learn:

  • How to shift your thinking and gain a different and broader perspective on what it means to be creative.
  • How to stimulate new ways of thinking by giving you an A to Z of ideas for you to experiment and play with.
  • Why you need space to doodle, write, colour and learn how to make your mark.
  • How curious questions will encourage you to pause, reflect and gain a new perspective.
  • Plus a practical creativity checklist to help you start

And much more….
Whether you are an artist, accountant, business owner, senior manager, CEO, doctor, lawyer, teacher, or volunteer Seriously Playful Creativity will give you ways to think and be more creative.

Here is your invitation to reflect, imagine, play, plan and take action and it’s now available for purchase.


Cathryn Lloyd is Founder, Director of Maverick Minds Pty Ltd.

Cathryn leaders, managers, teams and individuals facilitates creative new learning experiences to help them gain new perspectives, shift their thinking, put their creativity into practice and creative positive long term change.

She is also the co-author of The Story Cookbook: practical recipes for change published by Cambridge Scholars Publishing.


Photo by: don’

You can also find SPC at the following retail bookshops:

The QAGOMA (Queensland Art Gallery and Gallery of Modern Art) bookshop 

MoB (The Museum of Brisbane Shop)

SLQ (State Library of Queensland) Bookshop 

What does it take to be creative? Cathryn Lloyd’s book Seriously Playful Creativity: An A to Z of Creative Action and Reflection may seriously challenge your perception.
Cathryn Lloyd turns any blinkered thoughts about creativity being limited to the world’s artistic souls, contending that opportunities for creativity are everywhere, every day.  Seriously Playful Creativity will encourage you to converse, ponder, tinker, improvise and dream: to be bold and playful; to take risks.
Allow yourself to dip in and see what happens. You may just reveal a side to yourself and your world that’s been overlooked.
Heather Joy Campbell

Founder, The Happydemic

Seriously Playful Creativity has given me permission to believe something I’ve always felt deep in my soul – that I am a creative person even though I am not particularly artistic.  It’s a refreshing way to think and I’ve found myself looking at many every day things in a different light.  
Creativity is like life, it’s everywhere but if you don’t stop and pay attention, it just passes you by.  I am very grateful for the reminder to stop, look differently and create and relish the enjoyment of the process.   This book is a unique gem.
Danielle Bolton

Director, Association Solutions

Dr Cathryn Lloyd’s ‘Seriously Playful, Creativity’ will be a constant on my coffee table. Pick it up and open at any page and you’ll get a little word tonic that always leads to a better day – a better way to look creatively at our world.

Di Watson retired editor of Brisbane Circle Magazine. 

Di Watson

Retired Editor, Brisbane Circle Magazine.

Seriously Playful Creativity provides a welcome haven of creative thought and endeavour, encouraging me to bring fresh, varied energy and ideas to my work and play that freshen my perspective and inner dialogue.

Jade Collins

Founder Director, Femeconomy

Cathryn Lloyd Maverick Minds has just released her publication Seriously Playful Creativity: An A to Z of Creative Action and Reflection (2020)

This is an A-Z (Cathryn has used the alphabet as an organising device for the book contents) of multiple creative practices. It is a resource which is both affirming – if you are already a creative person- and inspiring – if you were wanting some good ideas about how to be creative. In my opinion, the book is being published at a really suitable time when more and more people are realising the importance of creativity in supporting resilience and working with complexity. You can read more about the book and purchase a copy on Maverick Minds website Seriously Playful Creativity | Creative Leadership Wellbeing Innovation Program Brisbane (  It is also stocked in Brisbane at the QAG/GOMA and SLQ bookstores.

Dr Geof Hill

The Investigative Practitioner

Femeconomy Article

Click here to read an article on the femeconomy website.

You are the female economy. Whether you are a female consumer, business owner or a woman in the workforce, you can create gender equality by choosing female led brands.

Maverick Minds is a Femeconomy Platinum Member.

It’s inspiring to have an opportunity to consider creativity in a new light!

Cathryn asks in her book about attitudes to creativity and what came up for me was that I have barriers to actually using my creativity. The usual story is that I’m not good enough since it’s not perfect. And then came the turnaround- it’s not about perfectionism it’s about having some fun and being curious. Thanks for connecting the dots.

In my work as a counselling therapist, I have now found that I am encouraging clients to find their inner creative place.  Thanks to dear Cat for the inspirations.

Lena Lundell

How playful creativity boosts workplace innovation

Click here to read an interview by Heather Joy – Certified Laughter Yoga Teacher with Dr Cathryn Lloyd.


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